{"id":336,"date":"2026-07-17T16:05:15","date_gmt":"2026-07-17T19:05:15","guid":{"rendered":"https:\/\/seocomia.com.br\/?p=336"},"modified":"2026-07-17T16:07:12","modified_gmt":"2026-07-17T19:07:12","slug":"inteligencia-artificial-na-personalizacao-e-recomendacao-de-conteudo-na-ebc","status":"publish","type":"post","link":"https:\/\/seocomia.com.br\/index.php\/2026\/07\/17\/inteligencia-artificial-na-personalizacao-e-recomendacao-de-conteudo-na-ebc\/","title":{"rendered":"Intelig\u00eancia artificial na personaliza\u00e7\u00e3o e recomenda\u00e7\u00e3o de conte\u00fado na EBC"},"content":{"rendered":"
\n
\n
\n TCC \/ Publica\u00e7\u00e3o Acad\u00eamica\n <\/div>\n

\n Intelig\u00eancia artificial na personaliza\u00e7\u00e3o e recomenda\u00e7\u00e3o de conte\u00fado na EBC
\n <\/h2>\n

\n Sistemas de recomenda\u00e7\u00e3o, curadoria digital, governan\u00e7a algor\u00edtmica e controle humano na m\u00eddia p\u00fablica.\n <\/p>\n<\/p><\/div>\n

\n
\n

Tema central<\/h3>\n

\n Uso da intelig\u00eancia artificial na personaliza\u00e7\u00e3o e recomenda\u00e7\u00e3o de conte\u00fados digitais.\n <\/p>\n<\/p><\/div>\n

\n

Foco da an\u00e1lise<\/h3>\n

\n Curadoria, distribui\u00e7\u00e3o de not\u00edcias, acervos audiovisuais e experi\u00eancia do usu\u00e1rio.\n <\/p>\n<\/p><\/div>\n

\n

Cuidados necess\u00e1rios<\/h3>\n

\n Governan\u00e7a algor\u00edtmica, transpar\u00eancia, prote\u00e7\u00e3o de dados, diversidade informativa e controle humano.\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n

Resumo do trabalho<\/h3>\n

\n Este trabalho examina o uso da intelig\u00eancia artificial na personaliza\u00e7\u00e3o e recomenda\u00e7\u00e3o de conte\u00fados
\n no contexto da Empresa Brasil de Comunica\u00e7\u00e3o. A pesquisa discute como sistemas de recomenda\u00e7\u00e3o
\n podem apoiar a curadoria, a organiza\u00e7\u00e3o e a distribui\u00e7\u00e3o de not\u00edcias, programas e materiais
\n audiovisuais em ambientes digitais.\n <\/p>\n

\n O estudo considera o potencial da IA para facilitar o acesso a conte\u00fados relevantes, ampliar a
\n circula\u00e7\u00e3o de acervos e melhorar a experi\u00eancia do usu\u00e1rio. Ao mesmo tempo, destaca a necessidade
\n de governan\u00e7a algor\u00edtmica, transpar\u00eancia, prote\u00e7\u00e3o de dados, diversidade informativa e controle
\n humano, especialmente em uma empresa p\u00fablica de comunica\u00e7\u00e3o.\n <\/p>\n<\/p><\/div>\n

\n

Acesso ao trabalho<\/h3>\n

\n O trabalho completo est\u00e1 dispon\u00edvel em PDF no pr\u00f3prio site e tamb\u00e9m em reposit\u00f3rios externos.
\n O registro com DOI no Zenodo funciona como refer\u00eancia persistente para cita\u00e7\u00e3o acad\u00eamica.\n <\/p>\n

\n
\n Acessar PDF completo
\n <\/a><\/p>\n


\n DOI \/ Zenodo
\n <\/a>\n <\/div>\n<\/p><\/div>\n

\n

Palavras-chave<\/h3>\n
\n intelig\u00eancia artificial<\/span>
\n IA<\/span>
\n sistemas de recomenda\u00e7\u00e3o<\/span>
\n personaliza\u00e7\u00e3o de conte\u00fado<\/span>
\n EBC<\/span>
\n m\u00eddia p\u00fablica<\/span>
\n curadoria digital<\/span>
\n algoritmos<\/span>
\n governan\u00e7a algor\u00edtmica<\/span>
\n comunica\u00e7\u00e3o p\u00fablica<\/span>\n <\/div>\n<\/p><\/div>\n
\n

Publica\u00e7\u00f5es externas<\/h3>\n

\n Al\u00e9m do PDF dispon\u00edvel neste site, o trabalho tamb\u00e9m foi publicado ou disponibilizado
\n em plataformas externas de divulga\u00e7\u00e3o acad\u00eamica e documental.\n <\/p>\n

\n
\n Zenodo \/ DOI<\/strong>
\n Acessar registro DOI<\/a>\n <\/div>\n
\n Academia.edu<\/strong>
\n Ver publica\u00e7\u00e3o<\/a>\n <\/div>\n
\n Internet Archive<\/strong>
\n Ver arquivo<\/a>\n <\/div>\n
\n Scribd<\/strong>
\n Ver documento<\/a>\n <\/div>\n
\n SlideShare<\/strong>
\n Ver apresenta\u00e7\u00e3o<\/a>\n <\/div>\n
\n Calam\u00e9o<\/strong>
\n Ver publica\u00e7\u00e3o digital<\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n

Artigos relacionados no site<\/h3>\n
\n
\n Sistemas de recomenda\u00e7\u00e3o<\/strong>
\n
\n Ler artigo relacionado
\n <\/a>\n <\/div>\n
\n Governan\u00e7a de algoritmos<\/strong>
\n
\n Ler artigo relacionado
\n <\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n Refer\u00eancia sugerida:<\/strong>
\n RAMOS, Marcelo Mello.
\n Intelig\u00eancia artificial na personaliza\u00e7\u00e3o e recomenda\u00e7\u00e3o de conte\u00fado na EBC: an\u00e1lise do potencial da IA para otimizar a curadoria e a distribui\u00e7\u00e3o de not\u00edcias e programas na m\u00eddia p\u00fablica<\/em>.
\n 2026. Dispon\u00edvel em:
\n
\n https:\/\/doi.org\/10.5281\/zenodo.21402440
\n <\/a>.\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TCC \/ Publica\u00e7\u00e3o Acad\u00eamica Intelig\u00eancia artificial na personaliza\u00e7\u00e3o e recomenda\u00e7\u00e3o de conte\u00fado na EBC Sistemas de recomenda\u00e7\u00e3o, curadoria digital, governan\u00e7a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[191],"tags":[184,210,206,209,60,25,207,208,183],"class_list":["post-336","post","type-post","status-publish","format-standard","hentry","category-publicacoes-academicas","tag-algoritmos","tag-curadoria-digital","tag-ebc","tag-governanca-algoritmica","tag-ia","tag-inteligencia-artificial","tag-midia-publica","tag-personalizacao-de-conteudo","tag-sistemas-de-recomendacao"],"_links":{"self":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":2,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts\/336\/revisions\/338"}],"wp:attachment":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}