{"id":334,"date":"2026-07-17T16:01:39","date_gmt":"2026-07-17T19:01:39","guid":{"rendered":"https:\/\/seocomia.com.br\/?p=334"},"modified":"2026-07-17T16:01:39","modified_gmt":"2026-07-17T19:01:39","slug":"business-intelligence-na-gestao-publica","status":"publish","type":"post","link":"https:\/\/seocomia.com.br\/index.php\/2026\/07\/17\/business-intelligence-na-gestao-publica\/","title":{"rendered":"Business Intelligence na gest\u00e3o p\u00fablica"},"content":{"rendered":"<div style=\"max-width:1100px;margin:0 auto;font-family:inherit;color:#1f2933;line-height:1.65;\">\n<div style=\"background:linear-gradient(135deg,#062b63,#0b4a8f);color:#ffffff;padding:32px;border-radius:18px;margin-bottom:28px;box-shadow:0 8px 24px rgba(0,0,0,0.18);\">\n<div style=\"display:inline-block;background:rgba(255,255,255,0.14);border:1px solid rgba(255,255,255,0.28);color:#ffffff;padding:6px 12px;border-radius:999px;font-size:14px;margin-bottom:14px;\">\n      TCC \/ Publica\u00e7\u00e3o Acad\u00eamica\n    <\/div>\n<h2 style=\"color:#ffffff;font-size:32px;line-height:1.2;margin:0 0 12px 0;\">\n      Business Intelligence na gest\u00e3o p\u00fablica<br \/>\n    <\/h2>\n<p style=\"color:#eef5ff;font-size:18px;margin:0;max-width:900px;\">\n      Uso de dados, indicadores, dashboards e governan\u00e7a da informa\u00e7\u00e3o para apoiar decis\u00f5es no setor p\u00fablico.\n    <\/p>\n<\/p><\/div>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;margin-bottom:28px;\">\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-top:5px solid #c89b3c;border-radius:16px;padding:20px;box-shadow:0 6px 18px rgba(6,43,99,0.10);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:10px;font-size:20px;\">Tema central<\/h3>\n<p style=\"color:#1f2933;margin:0;\">\n        Uso de Business Intelligence, dados, indicadores e pain\u00e9is na gest\u00e3o p\u00fablica.\n      <\/p>\n<\/p><\/div>\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-top:5px solid #c89b3c;border-radius:16px;padding:20px;box-shadow:0 6px 18px rgba(6,43,99,0.10);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:10px;font-size:20px;\">Foco da an\u00e1lise<\/h3>\n<p style=\"color:#1f2933;margin:0;\">\n        Tomada de decis\u00e3o, qualidade dos dados, dashboards e governan\u00e7a da informa\u00e7\u00e3o.\n      <\/p>\n<\/p><\/div>\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-top:5px solid #c89b3c;border-radius:16px;padding:20px;box-shadow:0 6px 18px rgba(6,43,99,0.10);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:10px;font-size:20px;\">Contribui\u00e7\u00e3o<\/h3>\n<p style=\"color:#1f2933;margin:0;\">\n        Demonstra como o BI pode apoiar uma gest\u00e3o p\u00fablica mais orientada por evid\u00eancias.\n      <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"background:#f4f7fb;border-left:5px solid #062b63;padding:24px;border-radius:14px;margin-bottom:28px;\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:12px;font-size:22px;\">Resumo do trabalho<\/h3>\n<p style=\"color:#1f2933;margin-top:0;\">\n      Este trabalho analisa o uso de Business Intelligence na gest\u00e3o p\u00fablica, com foco no emprego de dados,<br \/>\n      indicadores, pain\u00e9is e governan\u00e7a da informa\u00e7\u00e3o em \u00f3rg\u00e3os e empresas p\u00fablicas brasileiras. A pesquisa<br \/>\n      discute como dados organizados e visualizados de forma clara podem apoiar a tomada de decis\u00e3o,<br \/>\n      o acompanhamento de resultados e a melhoria dos processos administrativos.\n    <\/p>\n<p style=\"color:#1f2933;margin-bottom:0;\">\n      O estudo tamb\u00e9m aborda a import\u00e2ncia da qualidade dos dados, da escolha adequada de indicadores<br \/>\n      e da transpar\u00eancia na apresenta\u00e7\u00e3o das informa\u00e7\u00f5es. A proposta central \u00e9 mostrar que o BI pode<br \/>\n      contribuir para uma gest\u00e3o p\u00fablica mais orientada por evid\u00eancias, desde que esteja associado a<br \/>\n      crit\u00e9rios de confiabilidade, atualiza\u00e7\u00e3o e uso estrat\u00e9gico da informa\u00e7\u00e3o.\n    <\/p>\n<\/p><\/div>\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-radius:16px;padding:24px;margin-bottom:28px;box-shadow:0 6px 18px rgba(6,43,99,0.08);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:12px;font-size:22px;\">Acesso ao trabalho<\/h3>\n<p style=\"color:#1f2933;\">\n      O trabalho completo est\u00e1 dispon\u00edvel em PDF no pr\u00f3prio site e tamb\u00e9m em reposit\u00f3rios externos.<br \/>\n      O registro com DOI no Zenodo funciona como refer\u00eancia persistente para cita\u00e7\u00e3o acad\u00eamica.\n    <\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:12px;margin-top:16px;\">\n      <a href=\"https:\/\/seocomia.com.br\/wp-content\/uploads\/2026\/07\/business-intelligence-gestao-publica.pdf\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#062b63;color:#ffffff;text-decoration:none;font-weight:700;padding:12px 18px;border-radius:10px;\"><br \/>\n        Acessar PDF completo<br \/>\n      <\/a><\/p>\n<p>      <a href=\"https:\/\/doi.org\/10.5281\/zenodo.21402651\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block;background:#c89b3c;color:#111827;text-decoration:none;font-weight:700;padding:12px 18px;border-radius:10px;\"><br \/>\n        DOI \/ Zenodo<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-radius:16px;padding:24px;margin-bottom:28px;box-shadow:0 6px 18px rgba(6,43,99,0.08);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:12px;font-size:22px;\">Palavras-chave<\/h3>\n<div style=\"display:flex;flex-wrap:wrap;gap:8px;\">\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">business intelligence<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">BI<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">gest\u00e3o p\u00fablica<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">dados p\u00fablicos<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">indicadores<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">dashboards<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">governan\u00e7a da informa\u00e7\u00e3o<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">tomada de decis\u00e3o<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">an\u00e1lise de dados<\/span><br \/>\n      <span style=\"background:#edf4ff;color:#062b63;border:1px solid #c9ddf5;padding:6px 10px;border-radius:999px;font-size:14px;\">transpar\u00eancia p\u00fablica<\/span>\n    <\/div>\n<\/p><\/div>\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-radius:16px;padding:24px;margin-bottom:28px;box-shadow:0 6px 18px rgba(6,43,99,0.08);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:12px;font-size:22px;\">Publica\u00e7\u00f5es externas<\/h3>\n<p style=\"color:#1f2933;\">\n      Al\u00e9m do PDF dispon\u00edvel neste site, o trabalho tamb\u00e9m foi publicado ou disponibilizado<br \/>\n      em plataformas externas de divulga\u00e7\u00e3o acad\u00eamica e documental.\n    <\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:12px;margin-top:16px;\">\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Zenodo \/ DOI<\/strong><br \/>\n        <a href=\"https:\/\/doi.org\/10.5281\/zenodo.21402651\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\">Acessar registro DOI<\/a>\n      <\/div>\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Academia.edu<\/strong><br \/>\n        <a href=\"https:\/\/www.academia.edu\/170300827\/BUSINESS_INTELLIGENCE_NA_OTIMIZA%C3%87%C3%83O_DA_GEST%C3%83O_P%C3%9ABLICA_USO_DE_DADOS_INDICADORES_E_GOVERNAN%C3%87A_DA_INFORMA%C3%87%C3%83O_EM_%C3%93RG%C3%83OS_E_EMPRESAS_P%C3%9ABLICAS_BRASILEIRAS\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\">Ver publica\u00e7\u00e3o<\/a>\n      <\/div>\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Internet Archive<\/strong><br \/>\n        <a href=\"https:\/\/archive.org\/details\/business-intelligence-gestao-publica\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\">Ver arquivo<\/a>\n      <\/div>\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Scribd<\/strong><br \/>\n        <a href=\"https:\/\/www.scribd.com\/document\/1062941294\/Business-Intelligence-Gestao-Publica\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\">Ver documento<\/a>\n      <\/div>\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">SlideShare<\/strong><br \/>\n        <a href=\"https:\/\/pt.slideshare.net\/slideshow\/business-intelligence-for-enhancing-public-management-in-brazil-data-governance-and-transparency\/288620904\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\">Ver apresenta\u00e7\u00e3o<\/a>\n      <\/div>\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Calam\u00e9o<\/strong><br \/>\n        <a href=\"https:\/\/www.calameo.com\/books\/00826633874ef347187f7\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\">Ver publica\u00e7\u00e3o digital<\/a>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"background:#ffffff;border:1px solid #d8e2ef;border-radius:16px;padding:24px;margin-bottom:28px;box-shadow:0 6px 18px rgba(6,43,99,0.08);\">\n<h3 style=\"color:#062b63;margin-top:0;margin-bottom:12px;font-size:22px;\">Artigos relacionados no site<\/h3>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:12px;\">\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Dados, pain\u00e9is e indicadores<\/strong><br \/>\n        <a href=\"https:\/\/seocomia.com.br\/index.php\/2026\/07\/16\/como-transformar-dados-em-decisoes-com-paineis-e-indicadores\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\"><br \/>\n          Ler artigo relacionado<br \/>\n        <\/a>\n      <\/div>\n<div style=\"background:#f4f7fb;border:1px solid #d8e2ef;border-radius:12px;padding:14px;\">\n        <strong style=\"display:block;color:#062b63;margin-bottom:4px;\">Dashboards e transpar\u00eancia<\/strong><br \/>\n        <a href=\"https:\/\/seocomia.com.br\/index.php\/2026\/07\/16\/dashboards-e-transparencia-como-visualizar-informacoes-de-forma-clara\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;text-decoration:none;font-weight:600;\"><br \/>\n          Ler artigo relacionado<br \/>\n        <\/a>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div style=\"background:#fffaf0;border:1px solid #ecd8a6;border-radius:14px;padding:18px;color:#3b2f16;font-size:15px;\">\n    <strong>Refer\u00eancia sugerida:<\/strong><br \/>\n    RAMOS, Marcelo Mello.<br \/>\n    <em>Business Intelligence na gest\u00e3o p\u00fablica: uso de dados, indicadores e governan\u00e7a da informa\u00e7\u00e3o em \u00f3rg\u00e3os e empresas p\u00fablicas brasileiras<\/em>.<br \/>\n    2026. Dispon\u00edvel em:<br \/>\n    <a href=\"https:\/\/doi.org\/10.5281\/zenodo.21402651\" target=\"_blank\" rel=\"noopener\" style=\"color:#0b4a8f;font-weight:600;\"><br \/>\n      https:\/\/doi.org\/10.5281\/zenodo.21402651<br \/>\n    <\/a>.\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TCC \/ Publica\u00e7\u00e3o Acad\u00eamica Business Intelligence na gest\u00e3o p\u00fablica Uso de dados, indicadores, dashboards e governan\u00e7a da informa\u00e7\u00e3o para apoiar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[191],"tags":[163,202,162,203,161,200,204,160,205],"class_list":["post-334","post","type-post","status-publish","format-standard","hentry","category-publicacoes-academicas","tag-analise-de-dados","tag-bi","tag-business-intelligence","tag-dados-publicos","tag-dashboards","tag-gestao-publica","tag-governanca-da-informacao","tag-indicadores","tag-tomada-de-decisao"],"_links":{"self":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":1,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/posts\/334\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seocomia.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}